Create a Community To Help Build Your Brand
If you are like me, it is hard to keep all of the plates spinning when you are trying to create artist original pieces, promote your products and services, and continue to grow.
Marketing and advertising are two topics that will dominate your time as a visual artist. I wanted to share some useful information with you today about creating and building a community to help you build trust with people and get some free marketing. Free isn't always good but in this case, it is.
When most people think about marketing, they tend to think about a scenario where you are pushing something towards your target market to educate them while providing value. In many cases this is true, and it is a core part of your overall marketing strategy. I think of my free blog this way. I am pushing free but valuable information to people that I want to connect with and build a relationship with over time.
However, there is another way that you can get people involved and get a lot of free help from your supporters.
I am talking about building a community online to help build your brand and also raise awareness about your artwork and/or services that you provide. For example, I am the editor of the Darkroom Underground Magazine. The publication is focused on all things analog darkroom photography related. I built a public Facebook Group for the magazine and within just a month there were thousands of photographers from around the world contributing content, sharing their passion with the group and my brand is at the center of everything. New members join every day and I just simply interact with them, moderate posts, weed out the spammers, and stay focused on building and providing a fun and informative community for my users.
Why wait for people to start talking about your artwork? Create a community for them and help them collaborate with your other supporters. Allowing your supporters to express themselves and be heard is a win-win for everyone. There are also a number of benefits for everyone involved. You learn things about your audience that would have been impossible to know by just continuing to push content towards them. Some of my best product ideas have come from the interactions with my followers.
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Think about your overall marketing efforts and look for an opportunity where you could build a community that will engage your supporters versus just being a one-way push of "stuff" from you. What does that look like? Which social platform makes the most sense based on the type of content you envision? Why would someone want to be part of the group? What value do they receive?
If you decide to build a new community, scroll down to the bottom of the article and hit the "Add Comment" button to share your experience.
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