Create a Value Ladder To Grow Your Photography & Art Business
If you are struggling in your photography or art-based business, you probably don't have a Value Ladder or a marketing strategy that is designed to deliver value at different levels to your market.
I will start by defining the value ladder. It is a marketing strategy that is core to your business. Whether you are just starting out as a visual artist or you are a seasoned pro, the value ladder should be central to everything you are doing in regards to growing your revenues.
Each step in the value ladder represents a product or service. The lower steps are less expensive, but every step in the ladder always provides value to your client. To have profitable sales funnels you must have a value ladder in place.
In the first step of your value ladder, you should be thinking in terms of attracting your perfect client. This can be done with either a free offering or a low-cost high-value item. No matter how many people you think are aware of you, the vast majority of people will be looking at you and your level 1 value ladder product or service for the very first time.
As you continue defining your products and services up the ladder, you provide more value at a higher price.
Evey step of the value ladder should provide an incredible amount of value for the price. Your goal should be to drive every one of your clients to level 4 and beyond. You don't have to end with 4 levels in your value ladder. This is a good starting place for most creative people that are trying to design and run a profitable business.
If articles like this are valuable to you, get immediate access right now to my free newsletter so you don't miss anything.
You should also have some type of residual income product like a subscription or something similar to provide predictable revenues on a consistent basis. This type of income is designed to help you keep the lights on and buy materials for your work.
Write down four products/services that incrementally add tremendous value to your dream clients. The first level item should be inexpensive (either free or less than $15 to $20 typically). It should make your client say "wow, I can't believe that I just purchased X for only $15." As you earn trust over time, all of your marketing and interactions with your level 1 clients should be designed to offer so much value in your level 2 offering that that simply can't resist. They already know who you are, they received incredible value at level 1, so it is very likely if your level 2 is designed right, they will become a level 2 client. You continue this process until they are at the top of the ladder. Once someone has purchased something from you, they are eight times more likely to buy again versus someone new.
If you use this information to create your value ladder, scroll down to the bottom of the article and click on the "Add Comment" button and share what you are doing.
NEWSLETTER - Your Source For Winning Photo Tips + Marketing Tools For Visual Artists
No comments posted.
Your Source For Winning Photo Tips + Marketing Tools For Visual Artists.
Enter your best email in the form below to get access to my latest insider tips, tutorials, and updates on photography and marketing along with exclusive discounts for FREE via my NEWSLETTER.
Recent PostsCreate a Community To Help Build Your Brand Tips For Creating Milky Way Photos of the Night Sky Create a Value Ladder To Grow Your Photography & Art Business Tips For Creating Extraordinary Landscape Photos With Trees 4 Ways For Photographers and Visual Artists To Validate Business Opportunity Flower Photography Tips